CWT Solutions Group, the consulting division of Carlson Wagonlit Travel, today published research that shows a 5% gap between the perceived and actual value of Last Room Availability rates. For a company that spends US$ 20 million with their preferred hotels, that could amount to US $1 million.
‘Last Room Availability rates have been the gold standard for hotel agreements since the 1980s, and no one has ever really questioned that. But we have now looked into this in great detail and it seems like the gold has lost some of its shine,’ says Eric Jongeling, Director, Hotel Solutions. ‘Our research shows between 5% and 11% differences in some markets so travel managers should bear this in mind when negotiating global rates.’
The key findings of the research, which analyzed 7,300 2016 hotel bookings across 97 countries, revealed that:
- There is a 5% gap between perceived and actual value of LRAs. This can translate into millions lost each year for corporations on misperception of the value of LRAs.
- 44% of hotels charge a premium for including an LRA clause.
- 12% chance that the traveler will not be able to stay at their contracted rate - even with an LRA rate.
- Multiple hotels in a target market negates the need for an LRA clause.
- The perceived value differs considerably between premium and economy hotels and between cities.
Read the full report.
