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The City Council gives the green light to the project, promoted by the same promoters of the Madrid Race Autocine.
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It will be located in the Guadalhorce industrial estate, with capacity for 250 cars and more than 250 sunbeds.
Source: https://www.malagahoy.es/malaga/Malaga-segundo-autocine-Europa_0_1543346130.html
Malaga will have the first permanent drive-in cinema in Andalusia, open all year round, and the second largest in Europe. The businesswomen Tamara Istambul and Cristina Porta, promoter of Autocine Madrid Race, have received the urban viability report from the Town Hall, paving the way for the definitive impulse of this project. The works are expected to start in the next few months, with the aim of opening its doors this summer.
This initiative will be located on a 16,000 square metre plot on the Guadalhorce industrial estate, with a planned capacity for 250 vehicles and more than 250 sunbeds, a children's area and an area for motorbikes. It will also have a space for private outdoor events. This has been indicated by the developer, who has emphasised that the site is only 15 minutes from the centre of the capital. Likewise, the firm has highlighted the great success that this business model has had in Madrid.
A cultural and leisure venture that "gains value and takes on special relevance, not only because it will offer a safe leisure option for Malaga, but also because, in a scenario of economic recession, it offers a glimpse of a hopeful horizon for the creation of employment and wealth for the whole province". In this sense, the launch of this initiative will allow the creation of a hundred jobs.
The intention is that, along the lines of the Madrid project, the Malaga drive-in cinema will be reminiscent of "the magic and attraction of the typical 1950s venues in the USA". To achieve this, it will be equipped with a wide range of leisure and gastronomic facilities. The latter will occupy 3,000 square metres and will compete with the cinemas in the purest American style with food trucks and a Diner with a wide variety of menus such as hamburgers, hot dogs and pizzas.
The municipal approval is the culmination of several years of study and analysis. In fact, in 2018, the two entrepreneurs considered starting their expansion plan to other cities in Spain, and Malaga was the chosen one. "This opening will reaffirm Malaga as the city of cinema in southern Spain and will complement the wide range of leisure, culture and daytime art that the city has managed to consolidate in recent years," she said, recalling that the initiative has RACE and Coca-Cola as sponsors.
"We are witnessing, in countries all over the world, a resurgence of this business model, in which the public can enjoy the cinema from their own vehicle while respecting the social distance, tuning in to the station in their car, watching the film on a giant screen of 250 square metres, without the need to come into contact with anyone, making this open-air experience a leisure alternative as safe as the living room at home", underlines Tamara Istambul.
Cristina Porta and Tamara Istambul have had to reinvent themselves in the midst of the crisis. "The crisis of the ovid threatens not only our health and our economy, but also our social habits. Therefore, for Autocine Madrid RACE the priority is the safety of customers and workers, so all the necessary safety measures will be taken to enjoy the cinema in a safe and responsible way", explains Porta.
