More comprehensive coverage and better visibility concerning the relevant target audience.
Xing Events, the event industry expert for attendee management and event marketing, offers a new form of events pages with Event PLUS on Xing. From now on, organizers can choose between a free events page and Event PLUS when setting up an event on Xing. With this new project, organizers will reach an even larger group of potential participants and they can access more comprehensive statistics about the coverage of their event.
More comprehensive coverage concerning the relevant target audience
With Event PLUS, Xing offers its members the unique opportunity to present their event to an attractive business target group of 14 million members. With Event PLUS, organizers can have their event displayed on pages offering similar events, which mean they can reach a larger target audience specific to the topic of their event. Using this targeted form of address, the coverage of an event within the relevant target group increases.
In addition to events using Event PLUS, all other events will continue to be on Xing and in the Xing Events app, which shows an overview of all Xing events with comprehensive organizational details.
Significant statistics
Organizers using Event PLUS will also receive their own statistics area for their event, in addition to the larger coverage. In this way, they can access current statistics about visibility, visitor numbers and user activities, which will help to flexibly adjust and optimize marketing measures.
"With the new events pages on Xing, we are offering our organizers the unique opportunity to market their event to the relevant target group so they can reach more potential participants for their event," says Dr. Cai-Nicolas Ziegler, CEO of Xing Events GmbH.
The new Event PLUS page is available to organizers for an introductory price of €9.95 per month. The organiser has complete control over the costs, thanks to precise daily billing and the option of cancelling Event PLUS at any time.
