Pixeland, an Andalusian technology company, and Bodegas La Sangre de Ronda (Malaga) have reached an agreement in which the Wine Museum of Ronda has been chosen to test Pixeland’s latest technology. The first stage of this international pilot project got underway yesterday.
Bluetooth technology
This new service consists of a software application that works with Bluetooth technology, which will be given to visitors with no extra charge, containing detailed information, including texts, videos and photographs, of the museum’s 12 rooms.
Museum visitors will receive this information automatically, thus making tours more educational and easier to understand. This new device also provides them with a souvenir of their tour of the old winery’s facilities, which they can then download on their computers at home.
At present, many of the world’s most important museums and tourist attractions are waiting for the results of this pilot project.
Innovation and development
Along the same lines, Bodegas La Sangre de Ronda has carried out a number of recent improvements to its webpage, featuring a new online system for purchasing Ronda wines from anywhere in the world, and an information and press release service, incorporating the latest in media distribution technology, whose aim is to keep those interested informed about the latest developments in the Ronda wine industry.
For further information visit http://www.museodelvinoderonda.com or call +34 607 661 900.
