There is no better way to break the ice at an event than with a glass of wine.
Alfredo Peris, an oenologist and journalist specializing in wine, and Carlos Casallachs, an economist with a long track record in the corporate world, are the brains behind Sensorial Espai Group, a Barcelona-based company specializing in corporate wine experiences and, more specifically, in using the five senses to optimize professional management.
Sensorial Espai Group offers companies, groups and collectives a range of activities related to the world of wine culture, and the sensory perception of wine tasting, as an original way of concluding a business meeting, congress or get-together, combining leisure with learning, as well as serving as an effective ice-breaker at networking sessions or as a team building activity.
Sensorial Espai Group’s activities are adaptable to all kinds of event formats:
- Ferrero: at the presentation of the ad campaign featuring Judit Masco, wines of the world were served at an elegant, fun cocktail party.
- Granini: at the company’s sales convention, new sales strategies were developed by means of a comparative sensory tasting of fruit juice and wine.
- Nokia: as a team-building activity, forming a part of the company’s annual staff meeting, Sensorial Espai designed a fun blind wine tasting, with prizes for the winners.
- Bulthaup: during the Gastronomic Forum of Gerona, a distributor of Bulthaup invited their clients to an exclusive tasting. The one-Michelin star holder Nando Juvany prepared some delicious black truffle titbits, while Alfredo Peris chose a selection of wines as an accompaniment.
- Disproin-Epson: Disproin-Epson hosted a presentation for its best clients on board an elegant yacht in the port of Valencia, which ended with a glamorous wine tasting session.Austria: a presentation of Austrian wines for the press and specialized distributors during FAD’s Wine & Design Workshop in Barcelona.
- Astra Tech: during the health industry product presentation, an original wine tasting session, with gourmet food, was held in the exclusive indoor patio of Murcia’s Royal Casino.
Some of Sensorial Espai Group’s events
Furthermore, Sensorial Espai Group has developed, in collaboration with Viventia, an experiential training programme, based on the practical application of the use of the five senses with the aim optimizing professional management.
