The four-year programme is geared to developing the UK’s international corporate event industry, which reputedly contributes £19bn to the economy.
At the beginning of August, VisitBritain launched a £4m funding and advocacy programme geared to drumming up international corporate event business.
Keyed to destination management organisations (DMOs), venues, and event organizers, the new programme offers the chance to apply for funding from an annual pool of £1m.
Organisations can also apply for endorsements from advocates such as government ministers, overseas diplomatic missions, UK Trade & Investment, and other influencers.
Support will also be available for activities that help secure business events for Britain, develop new events, and boost the economic impact of existing ones.
Published
20/09/2016
