Bread & Butter, the most important urban fashion trade show in Europe, held its pre-show bash at the National Museum of Catalonian Art (MNAC) last Tuesday evening. The show, which opened last Wednesday 16, will be closing today.
The slogan for this 6th edition of the show was King Size, due to the enlarged exhibition space. On this occasion, 954 exhibitors occupied 100,000m2 at three different venues: the Fira of Barcelona, the Palau Nacional and the Mied van der Rohe hall.
The show attracts thousands of visitors in the low season, meaning that as well as increasing hotel occupancy, it also helps to promote Barcelona, the European capital of casual wear.
The organisers decided to enlarge the exhibition space for this winter edition of the show. So, as well as the traditional stands, textile producers were exhibiting in Hall 6, as a preview of The Source, a parallel show to held in future editions.
De Boer’s Jumbo
De Boer in the forefront again
De Boer has again provided Bread and Butter with several temporary event solutions, including a 40x35m Jumbo and a Magazine Lounge housing a large number of stands belonging to first-time exhibitors. In addition, the Ladies Tent, equipped with lavatories and a beauty saloon for models working for the Elite agency, was housed in an 8x35m Alu Hall. A large number of Chalets were assembled for registration purposes and the restaurant area. And, lastly a 10x20m Delta, together with two 4x4m Pyramids, were used for exhibition purposes.
Bread & Butter 2008
About De Boer
De Boer is Europe’s leading temporary structure rental and service company, providing a wide range of products for all kinds of events worldwide. De Boer offers innovative solutions for large events and festivals, storage, luggage management and temporary supermarkets.
With headquarters in Alkmaar (Holland), the company has branches in Germany, United Kingdom, Belgium, France, Switzerland, Austria, China, Qatar and the States. De Boer has a team of 350 professionals working worldwide.
