UEM created and developed the TUI Marathon for TUI AG, a sports event whose aim is to boost the integration of tourists and locals and, at the same time, prioritize the sustainable development of the island of Mallorca.
The 7th edition of the TUI Marathon, jointly organized by Ultramar Event Management and TUI España for TUI AG, has won the 2011 Eventoplus Award for the Best Sports Event of the Year. The spectacular awards ceremony took place at the Bernabeu Stadium on 29 June, with awards for the Best Product Presentation and Best Responsible Event, among other categories.
The TUI Marathon, also known as the Green Marathon, which is held annually in Palma de Mallorca, has become one of the island's most multitudinous sports events and the best island marathon in the world. A total of 8,368 adults and children from 54 different countries participated in the last edition of the TUI Marathon Palma, up 14% on figures for the year before.
The event was created with the following aims: to attract visitors to the destination in the low season; to promote the sporting spirit among the city's inhabitants and tourists; and disseminate values such as sustainability, solidarity and responsible consumption among the participants. In the last edition, the accent was put on turning the event into an environmentally friendly Green Marathon, and to this end free public transport and a waste separation system was made available to the participants, the use of recyclable/recycled materials was prioritized, and a carbon compensation programme was designed for the participants travelling by air, involving a contribution to the island's reforestation programme, developed by TUI Spain. In addition, local produce was used in all the catering services provided over the weekend. So as to encourage the participants to socialize with each other, involve the city and promote sustainable development on the island, there was also a parallel activity programme: Marathon Market, children's workshops, etc. Ultramar Event Management created, planned and staged the event, integrating into the city.
For Ultramar Event Management, the award collected by Ian Livesey, head of operations at TUI Travel PLC (Spain Leisure & Andorra), Fabian Roschig of UEM, and Patricia Silvio, marketing manager at UEM, is a special acknowledgement of the work of the multinational's highly qualified team of professionals, as well as its commitment to this event, TUI AG being the main organizer and sponsor of the TUI Marathon.
