Ultramar Event Management handled the presentation of the latest range of products of the Spain's leading company in domestic and industrial climate control systems.
Ultramar Event Management (UEM), TUI Travel PLC's Spanish MICE division, organized a road show with the aim of showcasing the Turboline and Logica Close Control ranges of the Spanish company Eurofred.
UEM created, planned and staged five events (in Seville, Valencia, Barcelona, Madrid and Palma de Mallorca) with the aim of positioning the new productos of this leading technological company. A total of 1,500 existing and potential clients of Eurofred assisted the events.
So as to achieve established goals, UEM developed a creative concept under the slogan "Be the first to see the latest." Based on the innovative character of the products and the exclusivity that the Eurofred wanted to transmit to its clients, the concept was developed using 3D technology. Both the invitation, which included a pair of special glasses to read it, and the screenings conducted during the different sessions used this technology, as well as the latest in AV techniques.
Furthermore, the different venues used for the road show – the Hacienda La Boticaria Hotel (Seville), the Balneario Las Arenas Hotel (Valencia), the Castillo Son Vida Hotel (Mallorca), the ultra-modern Me Barcelona Hotel and the singular Teatro Quinto in Madrid – were decked out with the corporate colours of Eurofred using different combinations of lights,giving the events a touch of class.
The presenter Paula Vázquez hosted the events, recieving each one of the guests in a photocall especially designed for the occasion.
Ultramar Event Management creates 3D event for Eurofred
