Commitment to key initiatives such as FITUR Shopping boosts the visibility of Spain as a tourist destination.
Turespaña will participate in the first edition of FITUR Shopping, which is due to take place during the International Tourism Trade Show, FITUR 2015, organised by IFEMA and due to take place at Feria de Madrid from 28 January-1 February 2015.
Improving Spain’s position as a shopping destination is one of the goals of the Shopping Tourism Plan 2015, designed jointly with the Secretariats of State for Tourism and Trade. A commitment to key initiatives, such as FITUR Shopping, is one of the 18 lines of action featuring in this innovative plan. Its integral approach and open and dynamic character aim to increase Spain’s visibility as an ideal shopping destination.
Turespaña will be participating in the first edition of FITUR Shopping, an event serving as a showcase for an emerging product such as shopping tourism. FITUR Shopping aims to favour contacts and B2B activity between the trade sector and tourist destinations, and intermediary tourism companies. Furthermore, it seeks to engage the dynamising nature of shopping tourism by helping to create business opportunities and promoting unique or traditional brands and products in Spanish tourist destinations.
FITUR Shopping 2015, through the "Hosted Buyer" programme and with the support of Spain’s international tourism offices, fosters the participation of tourism agencies and intermediaries in emerging markets interested in shopping tourism, focusing at this first edition on distant markets such as China, South-East Asia and the Middle East.
To complete this innovative marketing initiative, there are plans to organise, in collaboration with the destinations participating in FITUR Shopping, a post-trade show familiarisation programme to allow guest agencies to become acquainted first-hand with the range of attractive Spanish shopping destinations present at FITUR Shopping.
Finally, Spain’s international tourism agencies will collaborate in pomotoing FITUR Shopping in all the markets in which they are present.
