London & Partners, in association with The Meetings Show, has launched a bespoke social media campaign using videos, podcasts and blogs to tour more than 136 kilometres between 20 partner venues across the city.
The aim of the campaign, which will use the #LondonIsOpen hashtag, is to increase brand exposure for the organisations joining London & Partners on their stand at The Meetings Show in June, and extend the reach of promotional activity beyond the three days of the show.
London is a destination like no other. It’s a city where heritage and technology collide and where venues steeped in history stand tall among skyscrapers which captivate the skyline. To show visitors to The Meetings Show a selection of what London can offer for events, the campaign will take followers on a tour across London, visiting as many as 20 destinations along the way.
The tour will feature original content from partners in the form of videos, blogs and podcasts. Each week, the campaign will take the audience on a different leg of the tour on the way to its end point - the London & Partners stand (H500) at The Meetings Show.
The campaign will also include a Twitter chat led by London & Partners with all partners participating.
Partners include Searcys at The Gherkin, Principal. London DMC, Wembley Stadium, The Royal Garden Hotel, The Southbank Centre, CentrED at ExCEL, The Mermaid Theatre, Edwardian Hotels London, Smith & Wollensky and Central Hall Westminster.
Deborah Kelly, Head of UK Sales at London & Partners comments: “We’re very excited to be working with both our partners and The Meetings Show to host this creative campaign. We have designed the tour of London to showcase the plethora of venues and suppliers that will be joining us on the London stand in June, and it’s an opportunity to highlight the fantastic experiences event organisers can have in these venues. The campaign will be broadcast across a variety of social media channels in the form of vox-pops, blogs and podcasts, so participants get to see how exciting and inspirational our partner venues are.”
The campaign will be hosted on a dedicated section of The Meetings Show website.
Make sure to follow @London_CVB and @MeetingsShow as they explore one of the greatest cities in the world.
Published
30/04/2017
