In accordance with current industry trends and with the aim of exploiting alternative marketing channels to promote Tarragona as a MICE destination, six months have gone by since the Tarragona Convention Bureau decided to create profiles in the most important social networks.
"Making the most of new technologies and the channels with the largest audience, such as those offered by social networks, was one the chief objectives of our action plan for 2011."
To this end, last January the Tarragona Convention Bureau (TCB) created a profile in Facebook and a LinkedIn group. TCB has to date 698 "friends" in Facebook, above all local companies and individuals who want to be kept up to date on activities and events, the profile also including links to specialized press. As regards LinkedIn, TCB has implemented a different strategy, creating a group strictly for MICE professionals. The group’s 84 members have access to news about TCB, as well as promotions and events, and can also share information about their companies and their opinions. TCB used LinkedIn for the time to promote a fam trip that took place in Tarragona from 1-10 July, with excellent results.
"The results we have obtained to date from our presence in the social media are very encouraging, as has been the degree of acceptance and reaction of our target audience, who are ultimately local service providers or buyers interested in our destination. And we will continue to work towards consolidating our position in this channel and promoting Tarragona as a MICE destination."
Tarragona Convention Bureau’s Facebook and LinkedIn profiles
