During the last two years, a Swiss company has been using the brand name MITM to promote a similar event held in Lugano.
MITM, Meetings and Incentive Travel Market, has been organizing events all over Europe and the Mediterranean for the past 15 years.
MITM is a brand name registered in the European Union – of which Switzerland is not a member. Consequently, MITM is currently taking legal action in the European Union against Promax Communication for the illicit use of the well-known brand name MITM to promote its event in Europe – where it has been registered by GSAR Marketing – therefore confusing both exhibitors and buyers attending the event.
The organizers would like to underline the fact that this year's edition of MITM will not be held in Lugano, but in Vigo from 27-29 April; and MITM Americas is scheduled to be held in San Salvador, El Salvador, Central America, from 16-18 November.
