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This Premium cider was first introduced in Mallorca in 1999, due to the presence on the island of a large number of Irish tourists who wanted to drink Magners during their holidays.
Since then, the brand has substantially expanded its areas of distribution to include important tourist destinations such as the Balearic and Canary Islands, the Costa Blanca and the Costa del Sol.
Since the summer, residents and tourists in Seville have been able to enjoy an “Irish moment” thanks to the invitation of Clave's promotional staff to a pint of iced Magners. Since October, the citizens of Malaga have also been able to savour Magners apple and pear cider.
Spain first stop for Magners' international expansion plans
Published
23/11/2010