The agency came away with the 2nd prize for organizing Altadis’ Annual Convention 2013.
The EuBEA Awards, whose ceremony was held this year in Seville, are given by an international jury comprising 60 profesionales belonging to international event associations, marketing, communication and event agencies, media companies, etc. As a new feature this year, the candidates defended live their candidatures before the jury and members of the audience, which were allowed to vote in certain categories. This format was designed along the lines of a talent show, such as "X Factor".
The second day of the festival was dedicated to keynotes, business meetings and networking opportunities, ending with the awards ceremony. This was held in the Atrio III of the Barcelo Sevilla Renacimiento, a spectacular and unique venue where the guests were first treated to the screening of a dynamic presentation of Seville, followed by exerts from Bizet’s "Carmen" and a flamenco show featuring an exciting vertical choreography.
Altadis and Sörensen used the hotel’s Atrio III not only as a meeting room but also for carrying out a team-building activity and as a discotheque for 400 people. The clean, white lines of the hotel’s décor made it possible to adapt it to the event’s futurist theme. With this event, Sörensen picked up the 2nd prize in the Best Convention category.
