First Stop, the premium network specializing in tires and full car maintenance, held a convention for 300 people at the north auditorium of IFEMA (Madrid) on 20 October.
Nearly 300 people attended First Stop’s event with the aim of getting to know the firm’s new structure and objectives, and to embark on a new stage of expansion. The slogan "Together in the same direction" marked the message of the convention, which took place at the north auditorium of IFEMA (Madrid) on 20 October.
The event was held at two different venues: an auditorium and an exhibition area for suppliers. The auditorium was chosen by the First Stop’s top management to deliver addresses, with the help of a Folsom projection system which allowed for interaction with videos and presentations and live broadcasting. The event was hosted by the famous presenter Sr. Corrales who entertained the audience between addresses.
Located in the hall of the auditorium, the 230sqm exhibition area was equipped with stands showcasing special offers, products and competitions to draw the attention of the attendees. This area was open to the attendees at the beginning of the convention, during lunch and at the end of the event.
After a hard day’s work, the attendees were invited to an exclusive gala dinner held in the ballroom of the Madrid’s Circulo de Bellas Artes, which took place after a cocktail party in the Salon de Columnas.
The attendees were also treated to a sand art performance representing different conceptualized illustrations for the event, accompanied by a violinist.
Sörensen organizes an event for First Stop
