The aim of the event was to thank the company’s Premium clients for placing their confidence in Pullmantur and to achieve the maximum impact in the press.
Held at the Teatriz restaurant in Madrid on 9 February, the event was attended by more than 200 guests from all sectors. The venue was chosen for its modern design, and its theatre atmosphere, since it was built on the site of the mythical Beatriz Theatre. In this way, it was possible to set the right tone for the performance of such an outstanding performer as Sergio Dalma.
The large photo call was held at the entrance of the restaurant, thus giving the invited celebrities the chance to pose before the cameras. It was also the place chosen for awarding Sergio Dalma his Triple Platinum Disc, with the presenter Anne Igartiburu doing the honours.
Photos of the Golden Night Pullmantur
All the props and staging materials used were chosen so as to enhance the venue’s architecture. Gold vinyl displays, with the slogan "Golden Night Pullmantur," were used, along with coloured lights and candles to provide subdued venue and stage lighting.
While the guests arrived, the celebrities posed for the cameras at the entrance of the restaurant, drinks and canapés were served in the restaurant’s main venue. After the photo call, the guests were then treated to a private concert during which Sergio Dalma performed the latest versions of his famous Italian ballades.
After the concert, the event continued with more drinks and food while the guests were entertained by a DJ.
The event was resounding success and Pullmantur’s clients enjoyed a memorable evening as a reward for their brand loyalty over the years.
