The AV service provider handled the rental and installation of video, sound and lighting equipment, in addition to a large truss structure, among other things.
On 1 July, the "Essential Looks World Tour", the most important hairstyling show in the world, took place at Fira de Barcelona. First held 15 years ago, the event was attended by 3,500 professionals from over 40 countries, keen to discover the latest trends for the Autumn-Summer season.
Schwarzkopf Professional commissioned SONO to provide AV services both for the show and the party afterwards, which lasted into the early hours of the morning. The company handled the rental and installation of video, sound and lighting equipment, in addition to a large truss structure, live video streaming, recording/broadcasting, stage decoration, and the back stage area. In addition, SONO was in charge of event coordination, production and technical support.
SONO at the Essential Looks World Tour
About SONO
Established in 1972, SONO provides full AV communication services from its offices in Barcelona and Madrid. Creatively applying the very latest in AV technology, the company offers turnkey solutions for any type of event and/or project.
