Presented by Nestlé this summer, the new Shopper Experience Centre is a laboratory for designing, analyzing and testing sales point solutions.
Located in a pavilion in the gardens of Nestlé’s main office in Spain, the aim of the Shopper Experience Centre is to provide solutions keyed to increasing its client category sales, as well as fostering product innovation taking into account its sale point impact.
A pioneering initiative in Spain, the centre houses a replicate of different types of sales points so as to design specific solutions that allow the multinational to develop different product categories for the market segments in which it has a presence. Using sophisticated software, it is also possible to conduct studies on the visual impact of products in life-size virtual sales points, on a giant screen installed in the centre’s interior.
SONO collaborates in new Nestlé Shopper Experience Centre
SONO was commissioned to design and integrate the centre’s audiovisual systems:
- Meeting room: large monitor and sound systems.
- Auditorium: a space used for video/computer presentations using a projector and screen.
- Corner area: monitors screening a looped version of Nestlé’s corporate video.
- Exhibition area: monitors for screening products by type: impulse, seasonal, etc. The idea has been to capture the reality of a supermarket with shelves stocked with the same type of products.
