On the occasion of the presentation of the new SKY switches, ABB’s brand Niessen organized a road show taking in several Spanish cities, under the slogan "You’ll touch the sky with your hands."
The most important events took place in Madrid and Barcelona on the 10 and 25 June, respectively. Madrid’s Circulo de Bellas Artes and Barcelona’s Casa Llotja de Mar were the venues chosen for the presentations geared to decorators, interior designers and media representatives, featuring the presence of the prestigious interior designer Lorenzo Castillo.
The event agency Itaca designed an stunning event, emphasizing the futuristic nature and elegance of Niessen’s new products. From a technical point of view, the agency implemented an audiovisual solution, which immersed the public in SKY’s universe, in collaboration with Sono.
This was achieved by means of a video mapping projection on a 12x5m set with two 20,000 lumen projectors. Content was managed with a Folsom Encore presentation system in combination with Watchout technology.
Marking the venue’s perimeter, a 31mm LED curtain display provided visual continuity and achieved an enveloping effect, reinforced by a line array sound system and spectacular lighting.
ABB’s brand Niessen has culminated the celebration of its 100th anniversary with the launching of a new line of futurist switches that integrate cutting-edge solutions as regards sensors, power management and automation.
Sono collaborates with the agency Itaca at the launch of Niessen’s new collection
