The hotel company, which launched the first mobile booking platform at the beginning of the year, has just unveiled its new apps for iPhone, Blackberry and Android.
Sol Melia, Spain's leading hotel company, has taken its strategy for implementing new technologies a step further with the launching of three free booking apps for iPhone, Blackberry and Android smartphones, following hot on the footsteps of the pioneering mobile web it launched at the beginning of the year and which has already received over a million visits.
Furthermore, the hotel chain is the first in the industry to introduce a booking app compatible with Android, Google's mobile operating system, and is therefore the only chain to offer this solution for the three most popular smartphones on the market. Thanks to this app, available in English and Spanish, iPhone, Blackberry and Android users will be able to book rooms quickly and easily at any one of the more than 300 properties that Sol Melia has all over the world. In addition, this system has a GPS function allowing users to locate properties in the vicinity and to access their mas loyalty programme account.
The company continues to be at the forefront of technological innovation, the result of strategic planning that has allowed it to develop and consolidate its mobile products. The first step involved the launching of a pioneering online booking site exclusively for mobiles, which has received over a million visits in the last nine months and on which the majority of searches and bookings are last-minute ones made at city hotels.
Besides, Sol Melia continues to implement exclusive campaigns on its mobile booking site, within the framework of its sales and client loyalty strategy. According to Sol Melia's distribution and ecommerce manager, David Wright, “Our aim has been to implement mobile booking via different, currently available platforms so that our clients can find us easily. As we have already shown with the launching of our mobile site, Sol Melia is making a concerted bid for innovation by creating new services that allow users to choose how they make their bookings.”
