The brand offers its members education covering the following aspects: event organization; Internet and social networking; and tourism product creation.
A brand marketing country houses and hotels with corporate and private event facilities, Rural Meeting continues to expand in Catalonia, while preparing to disembark in the rest of Spain.
The brand is currently redefining its quality policies with the aim of increasing the level of service offered by country venues both to the corporate meeting and event segment and the family celebration and event market.
Furthermore, Rural Meeting is fully aware of the need to professionalize the rural tourism industry, especially in the case of those venues featuring corporate and private event facilities. For this reason, the brand has just launched a series of educational products for its members, covering all aspects from those related to good practices for organizing successful events to knowledge and learning how to apply new technologies (the Internet and social networks), through the creation of tourism products, including activities related to nature, the rural environment and sustainability.
Another line of action that the brand plans to implement involves reaching out to public and private meetings and event industry stakeholders, with the aim of achieving a double objective: to promote the brand and, consequently, its members; and to keep abreast of the industry’s latest trends.
Rural Meeting is already a member of Club EventoPlus, Event Planner Spain, and Evento Prix, and also plans to launch a series marketing campaigns via a number of Spanish meetings and event industry platforms, starting in the second half of 2013.
