The inaugural IT&CM China event, to be held from 23-25 April in Shanghai, will be the platform for international and leading Chinese players in the MICE industry to explore exciting business opportunities, generate new sales leads and strengthen business partnerships with existing clients.
Spin-off from IT&CM Asia
Tailored for the world’s most populous country, the IT&CM China trade show is a spin-off from IT&CM Asia, the region’s premier meetings and incentive travel show. For 14 years, IT&CM Asia has played a vital role in promoting the Asia-Pacific region as a MICE destination, as well as a source for MICE visitors.
Biggest MICE hot spot
China’s MICE industry has been experiencing dramatic growth. With the staging of the Beijing Olympics 2008, World Expo 2010 and many other events, the country’s travel and tourism industry will chalk up even bigger gains. The industry is expected to post some US$353.7 billion worth of economic activity in 2006. This figure is estimated to reach a staggering US$1299.4 billion by 2016.
