Real Madrid Football Club has chosen Digital Artists, an independent studio very well placed in the market, as its official partner for the development and global distribution of the club's new apps and games.
Over the next few months, fans will be able to download Real Madrid’s games and entertainment apps using any mobile platform: iPod, iPad and iPhone, as well as Android, Blackberry, Symbian OS, Java technology and Windows.
“We are delighted to work with Digital Artists to develop a wide range of mobile products with which to reach the huge number of Real Madrid fans all over the world,” says Pedro Duarte, Mobile Marketing Manager at Real Madrid CF. “Acknowledging the experience that Digital Artists has in digital projects involving several sports stars, this agreement gives us the opportunity to develop new mobile products, taking us one step further to reaching our objective of communicating with our fans.”
Fans will have direct access to Real Madrid’s full range of products, downloading all the apps exclusively from apps and e-commerce stores.
“Our aim is to produce the most original, fun and accessible mobile content so as to connect with all of Real Madrid’s loyal fans,” says Adam Shaw, SEO of Digital Artists. “We are keen to start collaborating with such as important club as Real Madrid, and thrilled to be able to launch new digital entertainment products.”
