New professional services shorten mobile app learning curve and increase adoption.
QuickMobile, the recognized global leader in mobile event apps, recently announced a new breed of services and support for its enterprise multi-event customers, which dramatically reduces the effort required to roll out mobile event apps, and increase adoption throughout the enterprise. As mobile event apps start to go mainstream, understanding how to efficiently and effectively design, market, and manage the apps, as well as measure their success takes time.
Organizations managing multiple events throughout the year can leverage QuickMobile’s experience delivering thousands of apps to millions of users to shorten the learning curve and either supplement their existing event resources or turn the entire app design, development, marketing and management over to QuickMobile. The Professional Services offerings scale from a per-event basis to a per-month retainer programme.
"Given the increasingly strategic role of mobile event apps, we recognize that many planning teams see the value in getting additional support," said Roohshan Divecha, vice-president of Client Services for QuickMobile. "The decision to go mobile is relatively easy to make, but delivering mobile technology is multifaceted and complex and sometimes the required resources at an organization are not always there to ensure success. Our new Professional Services offering fills this gap and sets up our customers for success with additional assistance and guidance from initial rollout of mobile apps across an organization, to content management, to educating attendees and staff before and during an event, to demonstrating ROI to stakeholders after the event."
QuickMobile’s new Setup Services package includes the following:
- Brand showcase: QuickMobile design team ensures the mobile experience is optimized and on brand.
- Custom app configuration: QuickMobile helps select and configure the most appropriate component set for each event, according to the event’s objectives and participants’ expectations.
- Content management and presentation: QuickMobile provides a single point of contact to verify and upload content, ensuring that all content is accurate and each app component is being fully utilized.
- Reduced learning curve: QuickMobile’s training team delivers focused instruction for new users of the QuickMobile Platform content management system.
- Marketing services: Guides and enablement programs for promoting apps before, during and after the event, including both attendee and organizer tools and resources.
In addition to the Setup package, QuickMobile offers optional services that emphasize enterprise rollout best practices, staff and attendee education, and post-event analytics. The combined services provide customers with quicker on-ramping, extra bandwidth, improved design and deployment, and increased app utility.
