QuickMobile, the global leader in enterprise mobile meeting and events apps, announced a few weeks ago its Asia Pacific (APAC) expansion with the appointment of a regional team in Singapore. QuickMobile’s Singapore team has a proven track record in executing and growing new territories for technology brands and will focus on expanding QuickMobile’s reach and supporting customers and partners. In 2013, QuickMobile opened its European office in London (UK) to serve the EMEA market.
Craig Brennan, CEO of QuickMobile, said, "We view Singapore as a key market for us to access the rest of the Asia Pacific region, as well as a host country for many world-class events. Our technology will bring measurable return-on-investment for event planners and businesses allowing them to fully capitalize on mobile while making their events more productive and engaging."
QuickMobile is the first enterprise mobile event app and analytics platform to help reduce resource investment, enhance participant engagement, increase advertising revenues and measure impact through accessible event data and analytics. Event participants use the app to personalize their experience, find information that will help them navigate the show, expand their network connections before and during the event, and build relationships year-round through the always-on communication tool.
Key features of QuickMobile’s platform:
- Fully branded: Allows brands to customize the app’s look and feel, creating a mobile app experience that’s in-line with company branding.
- Secure and user-friendly: Offers enterprise-grade backend and app-level security as well as easy deployment.
- Measure ROI: Tracks engagement, sentiment and behavior through robust and deep in-app analytics.
- Multi-lingual: Supports several Asian languages, including Chinese, Japanese, and Korean.
The event industry is booming in Asia Pacific, presenting a strategic growth opportunity for QuickMobile. According to the World Tourism Organization’s 2014 Global Report on the Meetings Industry, Asia Pacific is one of the fastest growing regions in the world for meetings, incentives, conferences and exhibitions (MICE), with several cities leading the way for MICE tourism.
