SONO has created five multimedia totems equipped with spy holes for the international promotion of Prada’s new fragrance at different sales points.
On the occasion of the launching of Prada’s new men’s fragrance Luna Rossa, a name taken from the boat sponsored by the company participating in the America’s Cup, SONO has created five multimedia totems equipped with spy holes for the international promotion of Prada’s new fragrance at different sales points.
SONO has worked with the In-store Marketing Department of Puig, creator of the original idea and concept, and has jointly developed the project Zona OZ (www.zonaoz.com), with the aim of creating a self-standing multimedia totem, 2,20m high and 1m wide.
Using LCD technology and three source-synchronous video inputs, the totems display a real-time countdown to the start of the 2013 edition of the America’s Cup – the goal established by the client.
