German car maker Porsche chose Novo Sancti Petri, a luxury residential estate on the coast near Chiclana, to launch the new Cayenne.
Duration of more than four weeks
Porsche chose the luxury hotel Melia Sancti Petri as its base, booking the whole establishment from 12 January to 4 February to accommodate the more than 1,200 specialised journalists who attended the product launch. They arrived in groups of 50 for all over the world to get to know and drive the new car on roads and test tracks throughout the province of Cadiz.
Good publicity for the area
The presence of Porsche in the area, which has hosted a large number of similar events, has generated important income right in the middle of the low season. In addition, the affluence of journalists will help to make the province of Cadiz known in new markets as a quality tourist destination, with unbeatable facilities and services for organising all types of events.
