NH Hotel Group Rewards is NH’s new loyalty programme. It is designed to acknowledge and reward the chain’s recurring guests and to surprise them with a better experience each time they choose to stay in one of the Group’s hotels with a new range of exclusive member benefits and details.
The programme currently counts with over three million card holders across the chain’s key markets in Europe (Spain, UK, Italy, Benelux and Germany) and Latin America (Mexico and Argentina). The renovated programme is expected to deliver significant membership growth in the years to come.
This transformation is part of NH’s strategic plan for the years ahead, which prioritizes on guest value. Under this plan, NH Hotel Group Rewards plays a leading role in bringing the company closer to its guests and serves as one of the key forces NH’s new and unique guest value proposition.
Unique proposition of NH Hotel Group Rewards
By launching NH Hotel Group Rewards, the company is seeking a closer connection with its guests and the ability to surprise them each time they choose to stay at one of the chain’s hotels by offering them a tailored experience as well as appealing benefits designed to bring them back.
One of the programme’s key characteristics is the introduction of four new membership categories: Blue, Silver, Gold and Platinum. Members will move up the ranks according to the number of overnight stays during a one-year period. Each category will offer its members exclusive benefits as well as rewarding them with a welcome gift so that they can begin to enjoy the programme’s benefits from the very beginning.
The rewards include exclusive discounts for cardholders, the accumulation of points that translate into euros at the almost 400 hotels of the Group included in the programme and flexible arrangements for paying for overnight stays and services using credits. In addition, depending on their category, members will receive preferential treatment during their stays such as room upgrades, early and/or express check-in and late check-out, among many other benefits.
NH, loyal to its customers
NH Hoteles has always placed its guests at the centre of all its operations and today more than ever it recognises the importance of providing all its guests a memorable experience. NH Hotel Group Rewards will replace its predecessor, NH World, the Group’s first loyalty programme, launched in 2004.
To mark the launch of NH Hotel Group Rewards, NH is giving away a free night’s stay to all current NH World members and any new members signing up for the new programme before 31 January 2014.
Beneficiaries of this special offer will be entitled to make use of their free night after their first stay as members of the new programme and will have until 31 March to redeem it on any weekend break, subject to a minimum two-night stay.
About NH Hoteles
NH Hoteles (www.nh-hotels.com) is Europe’s third-ranked business hotel chain. It operates close to 400 hotels with almost 60,000 rooms across Europe, the Americas and Africa, including top destinations such as Berlin, Madrid, Amsterdam, Paris, London, Rome, Bogota, Mexico City and New York.
