Barcelona’s Hesperia Tower Hotel will be hosting the first edition of NEXTmarketing, the annual direct and interactive marketing forum, from 11-12 June 2008.
From 11-12 June, around 500 trade professionals will be attending the first edition of NEXTmarketing, scheduled to be held at the Herperia Tower Hotel’s convention centre. Keynote speakers will include Garry Kasparov, world chess champion and strategic consultant, Martha Rogers, founder of the Peppers & Roger Group and client management guru, as well as experts in digital creativity such as Joakim Borgström, and direct marketing leaders like Steve Harrison. The forum will also have a broad programme of networking events.
NEXTmarketing is backed and organised by FECEMD (Federation of E-commerce and Direct Marketing), whose members include leading companies such as BBVA, IBM Spain, El Corte Ingles, Grupo Planeta, Carrefour, FNAC, etc., with the collaboration of ESIC (Business and Marketing School), DMA (American Direct Marketing Association), FEDMA (Federation of European Direct and Interactive Marketing), ERA (European Retailers Association) and EMOTA (European E-commerce and Mail-order Trade Association).
