The Spanish multinational tradeshow service provider MSB Events will be attending this year's edition of e-days, one of Spain's top MICE shows, which is due to be held at the Madrid Sports Arena from 8-9 July. As well as being the event's official stand supplier, the company will be showcasing its latest products and services at its own stand, featuring its own range of modular stands and eco and sustainable exhibit solutions.
“The current economic situation is affecting the industry insomuch as companies are cutting back on event attendance spending,” states Jose Maria Perez de Olacoechea, non-executive director and managing director of MSB Events. “However, we are of the opinion that in times of crisis it is important to get the most out of tradeshow attendance, rather than opting to attend fewer events. Studies show that a good ROI is guaranteed when tradeshow attendance has been thoroughly planned, with predefined objectives, as part of an overall marketing plan integrated in a global corporate strategy,” he adds.
Professional Line and Ecostand
The products that MSB Events will be showcasing at e-days feature the company’s own range of exhibit solutions marketed under the name Professional Line. In addition, the company will also be presenting its Ecostand range of modular stands made of ecologically-friendly and reusable materials. Ecostand has been designed for tight budgets, thus allowing companies to keep up their attendance without having to worry so much about the cost.
