MSB Events was commissioned to design and build the Region of Murcia's stand at the 2009 edition of FITUR, which was awarded the Best Stand prize in the Autonomous Community category. This award is proof of the efficiency of the strategy implemented by the company to create spaces that awaken sensations in visitors, a concept much closer to experience marketing than walls equipped with brochure dispensers.
Originality, elegance and, above all, the search for a different way in which to understand the needs and desires of visitors, for whom the idea was to create a unique sensation, were the guiding principles for the design of this stand. This innovative approach has been justly acknowledged by FITUR’s Best Stand Award in the Autonomous Community category.
NH Hoteles, Best Company Stand
Likewise, NH Hotels has received the Best Stand Award in the Company category. The awards were presented on Friday morning, 30 January, by Ana Ana Larrañaga, director general of the event.
