With 97% of exhibition space already booked, the 20th edition of MITT promises to be a record-breaker.
Russia’s largest travel and tourism event, Moscow International Travel and Tourism Exhibition (MITT), will mark its 20th anniversary on 20‐23 March 2013. Held since 1994, this professional B2B travel event showcases all the countries and destinations available to the Russian outbound travel market. In 2011, Russians took 43.7 million outbound trips, and in 2012 this figure is expected to increase by 8%. At MITT, 95% of exhibitors are promoting holidays abroad.
At MITT 2013, Cuba will be the event’s Partner Country. With this unrivalled exposure, Cuba will have an excellent opportunity to showcase the country’s offerings, besides its rum, cigars and beaches.
As to newcomers, Uruguay, Guatemala and Okinawa (Japan) will be exhibiting at the show for the first time.
New features include the luxury travel sector, with a dedicated section for exhibitors who specialize in this area. Russian tourists are some of the biggest spenders when travelling abroad, which makes them a key market for many companies to target. In 2011, they spent 32.5 billion USD on trips abroad, and are now the 7th top spenders in the world.
For the third time, MITT will also host a special section dedicated to the medical tourism and conference sectors, which at last edition included 129 exhibitors from 45 countries
Held at the Expocentre, Moscow, Russia, the first three days of the show are for B2B visitors from the travel industry, while the last day is open to the general public. In 2012, 82,993 visitors attended the event to meet over 3,000 exhibitors from 197 countries and regions.
MITT takes place two days after the Moscow International MICE Forum, scheduled to be held on 18 March at the Tishinka Exhibition Centre (Moscow).
