The emblematic Spanish Fashion Show, organised by IFEMA, featured the participation of 43 famous designers and brands and took place from 18-23 February.
Mercedes-Benz Fashion Week Madrid (MBFWM), the main showcase of Spanish fashion organised by IFEMA, has concluded its 63rd edition with very satisfactory results both in terms of attendance figures – with a total of 55,033 visitors, 9% more than in September of last year – and the high standard of design and creativity seen in exhibited collections. All this serves to bolster the status of MBFWM as the great global stage for Spanish design.
This year’s edition of the MBFWM fashion show was held from 18-23 February. The catwalk shows took place from 19-23 February in Hall 14.1 of Feria de Madrid, and a day earlier, on the 18th, the firm Desigual held a re-see of its Autumn/Winter 2016/17 collections, staging a tour of the La Justicia neighbourhood in Madrid where some of the establishments on Calle Santo Tomé became pictograms explaining the Desigual style.
One of the highlights of the catwalk programme was the participation of three essential names in today’s Spanish fashion panorama: Felipe Varela, Jorge Vázquez and ManéMané. Their entry in the programme of catwalk shows at this 63rd edition helped to confirm Mercedes-Benz Fashion Week Madrid as one of the premier events in the world of fashion and international design, and is a further sign of the permanent and decisive support that this show has offered the Spanish fashion world as a whole for over thirty years, gradually incorporating the most important national designers of the moment into its programme.
As well as offering the best overview of contemporary Spanish fashion each season, MBFWM has also been, with each edition, the stage for important award ceremonies. Once again, MBFWM hosted the awards sponsored by L’Oréal Paris, which go to the best collection from an established designer and the best model for each season. On this occasion the winners were Jorge Vázquez, as best designer and Paula Willems, as best model.
Similarly, the Samsung Ego day was the stage for the Mercedes-Benz Fashion Talent award, which promotes the winning designer internationally by granting participation in the following season on one of Mercedes-Benz’s catwalks throughout the world. The winning designer of this major award was Ela Fidalgo from Mallorca.
New technologies were once again very prominent at MBFWM, both with live broadcasting of the fashion shows on the website www.mbfwmadrid.ifema.es and through an increased presence on the Facebook, Twitter, Instagram and Snapchat social networks, where the visibility of the participating designers and brands, as well as of their sponsors, was enhanced. All this served to spread the name of MBFWM and of its participating designers both within our borders and beyond.
In this regard, the Show management strengthened its collaboration with Twitter for this event, which paid off with a significant increase in traffic. In the five days of the event 120,000 tweets were registered, 20,000 more than in the previous September edition.
Published
13/03/2016
