The new event will take place from 6-8 September 2013 at Feria de Madrid (IFEMA).
MOMAD Metropolis, the International Fashion Trade Show, is the name of the new multi-sector fashion fair organized by IFEMA. With the 1st edition scheduled to be held next September, this event is the result of the merger of SIMM and Modacalzado+Iberpiel, two of Spain’s major trade forums dedicated to clothing, footwear, and accessories. Feria de Madrid has hosted these two shows for several decades now.
Representatives of both industries were consulted by IFEMA before deciding on the brand name of the new show, which will be held at Feria de Madrid from 6-8 September 2013 so as to attract the largest number of buyers possible.
Larger show floor
The staging of a multi-sector fashion event at a single venue necessarily implies a new exhibition approach and layout in line with current market demands. To start with, the new event will also have a larger show floor than SIMM and Modacalzado+Iberpiel when they were held separately. Along these lines, Hall 4 will be added to Halls 12 and 14, comprising the DC Area at Feria de Madrid. The three halls will be interconnected with uniquely decorated areas favouring networking and ensuring a continual flow of traffic between them. In this respect, at MOMAD Metropolis, both the show floor and interconnecting areas will feature an attractive décor as befitting an event focusing on fashion and new trends.
Show revolving around three sectors
The new MOMAD Metropolis will be divided into three broad sections – METRO, COSMO, and READY – according to segment, style and moment of use. The METRO Section, located in Hall 12, will feature a preview of the latest trends in urban fashion, featuring companies such as Armand Basi, Chie Mihara, Liebeskind, etc. Split between Halls 12 and 14, the COSMO Section will showcase a full range of contemporary fashion ideas, featuring brands such as Vilagallo, Pedro Miralles, TMX, Wonders, Patricia Bonaldi, Magrit, Maria Coca, Gino Vaello, AmarilloLimon, Vidorreta, Biaggio Jeans, and Coronel Tapioca, among others. Ready-to-wear and young urban fashion ideas will be located in the READY Section in Hall 4, exhibiting companies including Xti, Smash, Victoria, and US Marshall.
Towards a more competitive and appealing event
In line with its up-to-date image, MOMAD Metropolis has established a number of ambitious goals both for exhibitors and trade professionals attending the show, including the following: to ensure a more competitive and attractive event for national and international buyers and companies in the new global economic context; to optimize buyers’ show participation, offering them the latest in fashion and accessories all under one roof; and to boost the capacity and visibility of the show and the different industries involved. Furthermore, MOMAD Metropolis aims to serve as a guide for shops and boutiques so as to help them set themselves apart from the large fashion chains, thus offering SMEs value-added through a comprehensive parallel programme of sessions and workshops geared to keeping them up to date about the latest industry trends.
Furthermore, at the first edition of MOMAD Metropolis there will be a special emphasis on Latin American clothing and footwear manufacturers, with the aim of differentiating it from other similar shows organized all over the world and serving as a bridge between Latin America and Europe.
Other important initiatives that have been implemented include revamping the national and international hosted buyer programme so as to optimize their attendance at the show, with a larger number of pre-scheduled meetings and an attractive social programme, with the aim of making their stay in Madrid a truly unique experience.
Last February, some 600 fashion and clothing brands and more than 13,000 trade visitors, of whom 1,000 were from abroad, attended SIMM. While the last edition of Modacalzado, held in March 2013, featured the participation of more than 400 exhibitors and brands and registered more than 7,100 buyers, of whom 15% were from abroad.
