The digital marketing company and the Seville Congress and Exhibition Centre continue to share medium- and long-term marketing objectives.
After their successful bid competing against some 30 digital marketing agencies, David Serrano and Javier Merchan, partners of MKG20 Digital Train, and Jesus Rojas, Manager of FIBES, have signed a new one-year collaboration agreement in the field of digital marketing.
Aware of the importance of maintaining a good image and paying special attention to FIBES’ website, MKG20 has designed a comprehensive and exclusive digital marketing plan, with the aim of boosting the congress centre’s online presence, visualizations, and traffic.
The aforementioned plan includes redesigning FIBES’ official website. Furthermore, it also involves the design and maintenance of "microsites", small webpages covering some of the conventions held at FIBES, such as Sevilla de Boda and Expo Belleza.
These tasks are very important for a company like FIBES, widely known on a regional and national level. To this end, comprehensive web analytics are essential so as to measure real business results and improve them, if necessary. Without forgetting improving the sites organic search results (SEO); optimizing the centre’s presence in the social network LinkedIn; and, lastly, as a training and consultancy firm paying continuous attention to FIBES’ team and problem-solving.
The result is clear: exponential growth. Thanks to digitalization, FIBES has met global challenges and reached its objectives, thus obtaining the desired results. It is estimated that the number of website visits will increase by 20% next year.
Published
20/11/2016
