GSAR Marketing, the firm responsible for the organization of MITM Euromed and MITM Americas, Meetings and Incentive Travel Market, claims that they are the only MICE exhibitions to ask exhibitors to rate the event as "poor", "fair", "good" or "excellent".
The last MITM exhibitor ratings in October 2010 were as follows:
- Quality of buyers: 3% fair, 26% good, 71% excellent.
- Business opportunities: 1% fair, 36% good, 63% excellent.
- MITM overall rating: 1% fair, 31% good, 68% excellent.
According to GSAR Marketing, "no MICE travel trade fair has ever dared to request this kind of rating from their exhibitors."
The company's self-confidence stems from nearly 20 years of improving MITM events to make them the best MICE travel trade markets in the world, emphasizing quality instead of quantity. The secret? Carefully selecting top MICE buyers: serious users or purchasers of incentive travel, meetings or events who, at MITM, are willing to work hard negotiating and purchasing travel related services, keeping on a fixed schedule, and participating in an average of 25 one-to-one meetings with exhibitors; all this in one day and a half of work.
"This is what makes MITM shows the best – although not the biggest – MICE travel markets in the world, and GSAR Marketing defies competitors to prove otherwise."
Why have 3,000 "buyers" in a MICE exhibition, of which 2,500 are not bona fide buyers – some are sellers passing as hosted buyers, and others are retired, aisle vendors, or just free loaders? In the words of GSAR Marketing, "simply to sell 4,000 stands."
"If you are impressed by spectacular statistics more than by business potential, then do not come to MITM," the organizers say. "Where you certainly won't have to sift through 3,000 'buyers' to meet 40 or 50 real buyers is at our show."
For further information, contact Charo Trabado, sales manager: gsar@gsamark.com, Tel.: +34 91 541 43 08, Fax: +34 91 542 07 00.
