Melia Meetings & Events, the chain’s MICE division, has just launched a special promotion for bookings made before 1 September 2011, as part and parcel of its meetings package, offering one attendee free for every 20 paying attendees, with a maximum of four attendees free for every meeting.
The meeting pachage, available on the chain’s website, is a way of simplifying the organization of events at over 100 properties, and includes all basic event services (meeting room, lunch, two coffee breaks and stationary) at very competitive fixed prices, from only €45 per person. Clients can also engage additional services depending on their needs, obtaining a bespoke quote allowing them to control meeting costs.
Despite the crisis, European meetings and event business generated higher revenues for Melia Hotels International in 2010 than in 2009, and the chain has decided to continue innovating as regards promotions and to put the accent on flexibility so as to satisfy new demand trends.
The most popular Spanish destinations with European clients were Barcelona, Madrid, Seville, Palma de Mallorca and Valencia. As regards the rest of Europe, Berlin, London, Milan, Rome and Dusseldorf were the most sought-after destinations. Lastly, Mexico, Cuba and Brazil were the most popular transcontinental destinations.
In addition, Melia Hotels International has an online meetings & event directory, containing information about specialized MICE hotels, with detailed floor plans and relevant information for planning all types of events.
About Melia Hotels International
Established in Palma de Mallorca (Spain) en 1956, Melia Hotels International is one of the world’s largest hotel chains, as well as being the leading hotel company in the Spanish market. The chain currently has more than 350 properties, with a total of 87,000 rooms, in 35 countries covering four continents, marketed under the following brand names: Gran Melia, Melia, ME, Innside, Tryp by Wyndham, Sol and Paradisus. The Melia Club, the only holiday club in the Spanish hospitality industry, complements the company’s products and services.
In 2011, the family company established by Gabriel Escarrer Julia, which operated under the name “Sol Meliá” during many decades, is now marketed under a new brand name representing its present and future: Melia Hotels International.
