GenieConnect launches the industry’s first personalized marketing automation system.
GenieConnect, the digital solutions provider for the events industry, has announced the launch of MarketingConnect, an intelligent marketing automation system for events, which is now available as part of GenieConnect’s event solutions portfolio.
As an integrated marketing automation solution, MarketingConnect has been designed to utilize event and attendee behavior information gathered from other GenieConnect tools to generate relevant and personalized content, which is then channeled through attendee communications channels like email, in app and push messages. This allows event organizers to send highly targeted and relevant information to attendees to maximize engagement throughout the entire event life cycle.
Michael Douglas, GenieConnect Product Strategy Manager, commented: "MarketingConnect can achieve better results than any other marketing automation system for events. This new technology allows us to automatically generate tailored marketing communications, targeting attendees with information on news, education sessions, speakers and exhibitors that we know will be of interest to them."
"Through carefully gathering information about event attendees interests and individual business objectives as they interact with the mobile events app and attendee web portal, we can tailor communications to ensure that each of them only receive notifications and updates which are entirely relevant to them. This helps event organizers promote their products more effectively as it increases click through rates and minimizes email fatigue."
MarketingConnect is the only tool currently available on the market that allows event organizers to tailor automated marketing communications, adding value to their event and attracting more attendees. In turn, this provides event attendees with helpful information that is tailored to their needs.
MarketingConnect uses a combination of time and action based triggers, merged with configurable workflow rules, which can tailor follow-up communications based on whether the user opens the message and how they subsequently interact with the content, meaning that no two messages are the same.
To find out more about integrating MarketingConnect into event marketing strategies, contact info@genie-connect.com.
GenieConnect was established in 2010 and has since provided digital solutions for over 700 events across the world. For more information, please visit www.genie-connect.com.
About GenieConnect:
Established in 2010, GenieConnect is a leading provider of event participation solutions, offering unique insight and business intelligence to organisers and enhanced event experiences for their attendees.
The mobile apps and web portals created are best of breed solutions for event organisers, corporations and associations to deploy under their own brand to deliver more for participants at their events.
