Augmented reality is the cornerstone of a far-reaching marketing initiative with the claim “Discover the coordenates”.
Many Colors Group won two silver awards at the last edition of the Latin American Festival of Promotions and Events, one of the most important Spanish events in the communication and marketing industry.
Both of the awards were won for the “Discover the coordinates” campaign carried out for the Barcelo Montecastillo resort. The campaign revolved around developing a new website and an augmented reality app allowing visitors to visualize the hotel’s different meeting rooms in 3D and the possibilities that they offer for events.
The two awards were won in the Best Art and Design Management for a promotional Piece and the Best Non-conventional Add Campaign in 3D categories.