Over the last few years the development and use of new technologies has snowballed, thus changing the online experience of users.
With the aim of adapting to this new paradigm and, in this way, making the most of the direct online channel, Madrid’s Emperador Hotel (www.emperadorhotel.com), and its 5-star counterpart in Buenas Aires (www.hotel-emperador.com.ar), have both launched new websites.
In the words of Pilar Lanchas, the Emperador Hotel’s director of sales: "New technologies are evolving constantly, for which reason the hotel needed a website in keeping with the latest trends and best practices, as well as our sales strategy and the product we are marketing."
The new website features a flat design and new typographies, whose aim is to offer users an agreeable and enhanced experience. Its intuitive navigation system not only helps users easily find information about the hotel product, but also about how to reach it and the attractions in the vicinity.
As expected, the new website has a responsive design adapting to the screen size of desktop computers and all kinds of mobile devices and tablets. In an industry in which travellers like to share their experiences, the hotel has also focused on its image, with a full range of new photos that showcase perfectly its personality: a heritage building in Central Madrid, whose refurbished rooms and facilities reflect the classical and elegant style characterizing the property.
By the same token, the website also stresses the importance of social media, allowing users to share content and access the hotel’s social media profiles and new blog.
According to Lanchas, "the idea is to enhance user experience. With the new websites, the hotels’ owners intend to reinforce their online strategy, which also envisages digital marketing strategically combining SEM, SEO and social media, while offering engaging quality content."
For the launching of this new website, the Emperador hotel has partnered with Travelclick, an international firm offering more than 160 hotels all over the world full business intelligence and marketing solutions that help them to grow.
The Emperador Hotel’s new website
