The firm’s temporary structure team created an informal, festive stand where L’Oreal Paris showcased its Miss Hippie line at the FIB.
The leading makeup brand L’Orèal Paris yet again entrusted Eventisimo with the production of its stand at the International Festival of Benicassim, one of Europe’s most relevant annual music festivals.
To this end, Eventisimo designed a stand for showcasing Miss Hippie, L’Orèal Paris’ new line of cosmetics geared to the young. Bearing all this in mind, together with the surroundings, the firm created a stand with a truss structure in matt black, which evoked concerts and fashion shows. The truss was used to install a number of spotlights that lent the stand the aesthetics of a film set.
In the stand’s interior, the colours of the product printed on the back and a large pink carpet served as a backdrop for a Volkswagen T2 van, the vehicle par excellence of the 1960s hippie movement. The stand also included informal comfortable seating and a makeup table with three seats where L’Orèal’s professional makeup artists offered visitors free product tests.
L’Orèal Paris commissions Eventisimo its presence at the International Festival of Benicassim
