livecube mobile app for events amplifies social media, driving unprecedented audience engagement and networking through gamification.
The event industry continues to grow with the Convention Industry Council reporting that more than $263 Billion was spent on events in 2013, making it larger than the US auto industry. Quite often those tasked with making an event a success compete with distractions stemming from attendee mobile devices such as games and social media interaction unrelated to the program. To fight these outside influences, event organizers, attendees and speakers can now use the powerful technology of livecube to amplify, manage and focus the conversation. The company’s platform-neutral mobile event app targets influential corporate event organizers and makes it easy to discover the most important messages and people surfaced by platforms like Twitter, Yammer, Chatter and the like.
While many event apps exist to provide one-way brochure-like experience, livecube focuses on attendee engagement by applying game mechanics to common event practices like social media use and networking, incentivizing attendee participation. Using a web-based admin panel, the event organizer populates the agenda, speaker bios, and prizes and sends the app URL to the attendees. An attendee then signs in and selects a session where they can easily find and share ideas, earning points as they post, share, and network. The result is a summary of the best ideas and photos naturally filtering to the top of the leaderboard. Motivated by real prizes provided by the event organizer, the game mechanics focus and incentivize audience participation to make events more interactive and fun.
livecube’s web-app works on all devices and focuses around sharing ideas in each session and networking with fellow attendees. Depending on the privacy level an event requires the app is powered by either Twitter, Yammer, Salesforce Chatter, or the livecube private messenger. The custom branding options allow for an experience that compliments the event and leaves attendees with a recap of the best ideas and people they’ve met. Coupled with custom prizes, attendees are rewarded for lending valuable content to each session and organizers are left with powerful metrics and reports on an events success.
Officially launched in September 2013, livecube was created by NJ Tech Meetup Organizer, Aaron Price, GSummit founder and Gamification Revolution author, Gabe Zichermann, and Dopamine chief creative officer, Justin Schier. It was with years of event experience that trio noticed how mobile technology and social media were being misused. Attendees were using their mobile devices during sessions but for texting or gaming, and social media was encouraged but far too often hashtags were either spelled wrong or ideas were shared with no way for the event community to access or record them.
"Social media platforms like Twitter and Yammer are essential parts of every corporate event – used by millions of attendees at such functions each year. However, when unfocused they lead to distraction and can have a detrimental effect on the event itself," said livecube co-founder, Aaron Price. "livecube makes social media and mobile work for the event, cutting through the clutter and putting all attendees in a digital environment that stimulates engagement organically."
First tested at a GSummit event this past April, livecube was used by 450 attendees. Interaction was so intense that it quickly appeared as a trending topic on Twitter with over 4,700 tweets taking place in livecube during the event. Not only meant for large conferences, livecube is also currently having similar results when being used by Fortune 100 companies for corporate events, training meetings, and private functions.
"A multi-lingual platform is in the works," said Price. "Depending on the client needs, we can certainly accelerate that path, especially since we’ve had interest from around the globe."
The livecube mobile app for events
