During our time in the business, we have discovered that getting the lighting right for an event is not an easy task.
What is more, we can also state that lighting is one of the most relevant factors when assessing the final result of any audiovisual event. The aim is to create an experience that allows attendees to enjoy themselves.
Thanks to lighting, we can currently represent different ambiences – tenebrous, warm, agreeable, cold, family, etc. – in the same venue, as well as transmitting countless emotions and sensations. Nevertheless, this element, which is undoubtedly central to striking the right note, is a facet often neglected in audiovisual productions.
The distribution of spots so as to achieve an optimal effect can vary greatly, but one must never fall into the trap of neglecting the back of the venue. The truth is that spots that produce a backlighting effect, located behind a specific object or person they are usually the best solution to avoid unsightly shadows.
Five key event lighting factors
In short, lighting is a factor that should be taken into account when organizing any event, so here are some key factors that will allow you to make the most of your event:
- Venue analysis. The most obvious things are frequently overlooked, such as studying the venue so as to gauge the type and brightness of the lighting required.
- Lighting plan. After conducting the analysis, it is essential to draw up a plan with the distribution of lighting equipment in all of the event’s different venues.
- Tones of light and lighting effects. It is important not to forget the spotlight tones, because not all events require the same kind of lighting. This is when the director of photography takes centre stage. The use of gelatin (similar to cellophane) alters the tone of light projected by spotlights thus improving the overall result.
- Interaction and contrasts. It is important take into account the negative interaction of lighting with other elements: for instance, the direction of spotlight beams when screening videos. Also the live broadcasting of an event needs special attention vis-à-vis lighting specifications.
- Adequate equipment. Not all events require the same type of equipment. Furthermore, the lighting used has to adapt to the branding in the rest of the venue. Coherence and elegance are needed to convince the audience.
These are just as few general recommendations when planning the lighting side of an event. At Eikonos, we take great care of this aspect, for which reason we employ tried and tested professionals and the best in lighting equipment whatever the type of event: congresses, conferences, conventions, exhibitions, concerts, cultural events, sports events, etc. – and always with the objective of obtaining the best results.
Lighting: your event’s best ally
