The incentive agency Las idea de Wendy is successfully developing services for the Chinese market, such as its cultural experiences and premium tours.
The firm is working side by side with DMCs and, in this case, with those specializing in the Chinese market in order to ensure an impeccable product. One of this agency’s strong points is that it strives to create “experiences” and not only tourist activities. For instance, paella workshops are included in many offerings, but since the Chinese market is very demanding copying is not enough. Las ideas de Wendy, however, takes these kinds of activities to another level.
The agency’s activities are of course focused on all things Spanish, such as bullfighting, the Spanish football league, and luxury shopping. It designs quality products for its incentives for all markets, including the Chinese whose cultural expectations are enormous.
Likewise, Las ideas de Wendy works with consultants specializing in the Chinese market, above all relating to issues such as food and accommodation. In short, Chinese travellers are more interested in cultural experiences than destinations per se.
Las ideas de Wendy and the Chinese market
