The prestigious French perfume and cosmetics company Guerlain chose Malaga's calle Larios to present its new perfume Idylle.
The challenge consisted in rising the occasion and doing justice to the elegance and glamour of Guerlain, while informing the public about this new perfume by means of an eye-catching and lively publicity stunt.
In a glamorous musical adaptation of the scene from “Dancing in the Rain” staring gene Kelly, four dancers performed under drops of Idylle. Umbrellas and gold balloons adorning the entrance of the well-known perfumery PRIMOR, and soap bubbles created a special atmosphere for the event.
Many were the pedestrians who stopped to have a look, and on a couple of occasions the calle Larios was crammed with locals and tourists enjoying the show and getting to know the perfume firsthand.
In addition, passersby who stopped to watch the event were given a special perfumed rose.
The stunt will be repeated today, 21 November, at the CC El Triangle in Barcelona.
Idylle presentation in Malaga’s calle Larios
