Kio Auba, founder and artistic director of Sintonizart, talks about his overall experience at the Evento Days trade show and his reaction to winning two awards (Gold and Bronze) in the Best Entertainment /Show category – a historic moment.
What were Sintonizart’s expectations before the Eventoplus award ceremony?
We had good vibes since we did a really good job thinking up creative ideas and implementing innovative stage technologies at the show, which had not been used before in this context.
What was your experience like at the Evento Days trade show?
The chief aim was to raise the awareness of Spanish trade professionals about our company, showcasing our work and creative solutions, and opening up new perspectives for the meeting and event industry, at our stand. Sharing, transmitting and getting to know new clients and suppliers, and maybe gleaning an idea of how people in the profession see us.
Sintonizart’s team with their awards
In addition to the interactive ants, did you showcase any other innovations?
We presented a number of new products, such as the remote control tables, which went down really well with the public. As if by magic, they moved about the show floor, as if they had a life of their own, while interacting with the public.
How did the public react to your stand?
Visitors were very surprised on getting to know our work and our well-defined products and tools for event content; user-friendly tools that offer quick solutions for creating content and entertainment for events.
Another moment of the awards ceremony
Were you nervous before the awards ceremony?
The truth is that there were near on 1,800 people and being in such a well-known place as Madrid’s bullring was sensational, an unrepeatable experience, surrounded by representatives from the best agencies in Spain, with whom we socialized.
Was it a surprise to be finalists with two shows in the same category?
We regard it as a historic moment, very difficult to achieve, the result of a job well done, dedication and passion for show production in the meeting and event industry. We picked up two awards in the same category (Best Entertainment/Show), something that has never been achieved before.
We did it!
How do you feel about being the artistic company with the most awards in the Best Entertainment/Show category?
Undoubtedly, the feeling that the amazing and consistent research work that we conduct in search of new creation formats combined with cutting-edge technology is well worth the while. A lot of dedication is required to generate a consistent creative impulse as regards design and ideas. The secret is to be passionate about creating new forms of expression that fit perfectly in the market – while always trying to offer something completely new as regards shows, entertainment, musical formats and creative digital systems that meet the needs of event agencies.
How did you celebrate the awards?
We are organizing a large party so as to be able to share the awards with all the people and technicians who collaborated in the award-winning event, which involved a performance of our show AKUIRIS at the Maritime Museum of Barcelona.
