The 3rd University Congress of Communication and Events was held at the Madrid Athenaeum from 7-9 May. With 300 attendees, the congress was keyed to corporate and institutional event planners, as well as postgraduate students studying event planning from different universities in Spain.
The focus of this 3rd edition of the congress was on audience interaction at events, since the latest in event and protocol market research underlines the real importance of the audience.
Kio Auba, founder and artistic director of Sintonizart, delivered a keynote address entitled "Staging, entertainment and shows at events: artistic production as a factor of motivation and engagement of guests." With three Eventoplus Gold Awards – Best Entertainment-Show 2010, 2011 and 2014 – and a Silver Award for the Best Motivational Event-Incentive (among others), Auba shared his knowledge with the audience, along with a number of successful case studies in the field of interaction and entertainment at all types of events.
An expert in entertainment and creating cutting-edge content, Auba’s long track record and ample experience in the business has placed him at the forefront of the new trends in the meeting and event industry. In fact, he has become an authority in Spain and a very well-know and prestigious ideas man in the industry.
During the last two decades as artistic director and creator of quality content, Auba has always aimed at thinking up, designing and creating that which has never been seen before, the "uncreated", without being afraid of taking risks and always looking to surprise, entertain and engage the audience, since his first luminous characters back in 1997.
During his hour-long keynote address, he showed the audience old and new photos, videos reflecting his tireless pursuit of innovation and his constant research into new artistic formats, which are ground-breaking and serve as inspiration to others.
Kio Aubà during his keynote
