Key Industry Players Sign Up Early to Maximise ROI at EIBTM 2012

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The mid-term booking rate for EIBTM 2012, scheduled to be held in Barcelona from 27-29 November, will be available until 25 May.



Building on the success of EIBTM 2011, which achieved record breaking attendance, this year’s Global Meetings, Events, Incentives and Business Travel Exhibition – taking place from 27 -29 November in Barcelona – has already received an unprecedented level of re-bookings and requests for increased space.



The positive response received is a direct reflection of the success of last year’s event and confirms the quality and range of buyers who attend, the buyer driven, pre-scheduled appointment system and ultimately the business that it generates for both exhibitors and hosted buyers.



Exhibitors who have already rebooked to attend and have increased the size of their stand this year include the following: Estonian Tourist Board, Hyatt Hotels and Resorts, Moscow Exhibiting and Convention Agency, NYC & Company, Business Profilers, Abercrombie & Kent/ Akorn, Seychelles Tourism Board, EMBRATUR (Brazilian Tourist Board), Madrid Convention Bureau, American Express, Korea Tourism Organisation, Netherlands Board of Tourism & Conventions and Shangri-La Hotels and Resorts.



Companies signing up early can benefit from year round exposure on the show’s website, which receives over 1.3 million page views per year. They will also gain valuable preshow exposure to buyers who use the online exhibitor directory as a supplier’s guide. All exhibitors participating in EIBTM can also make the most of additional marketing opportunities including press release exposure through their dedicated exhibitor portal and connections via EIBTM social networks.



Other companies who have signed up to maximise participation include Dragonfly Africa, Barcelona Convention Bureau, Croatian National Tourist Board, Pacific World, Accor Hospitality, Corinthia Hotels International, Fairmont Raffles & Swiss Hotels, The Aviation Factory (Holland), Turkish Culture and Tourism Office, Great Hotels of the World, Greater Boston Convention & Visitors Bureau, Taiwan Convention & Exhibition Association, Incentive Destinations (Inspirations of the World) and Argentina - Instituto Nacional de Promoción Turística.



Graeme Barnett, exhibition director EIBTM, Reed Travel Exhibitions, commented: "EIBTM saw record breaking attendance last year with a 6.9% increase in overall attendance and satisfaction levels were high."



Reed Travel Exhibitions are encouraging companies to take advantage of the opportunities available at this three-day dynamic business event and confirm their participation early, securing the mid-year booking rate which is only available to companies returning their signed contract to exhibit by 25 May 2012. Companies interested in exhibiting at EIBTM 2012 should contact the sales team at eibtm@reedexpo.co.uk, or on +44 (0) 20 8910 7711, before 25 May 2012.

Published
26/04/2012