The International Federation of Pharmaceutical Manufacturers and Associations (IFPM) has regularly updated its code of practice, since it was originally adopted in 1981.
Covering interactions with healthcare professionals, medical institutions and patient organizations, and the promotion of pharmaceutical products, the recent update of the IFPM Code will come into effect on 1 September 2012, replacing the 2006 IFPMA Code of Pharmaceutical Marketing Practices.
The scope of the 2012 revision extends this already high standard of pharmaceutical industry practice beyond marketing practices to cover all interactions with healthcare professionals, medical institutions and patient organizations. In addition to covering promotional information standards, including printed, electronic and audiovisual promotion and materials, and clinical research transparency, the newly revised code includes a lengthy section dedicated to interactions between pharmaceutical companies and healthcare professionals, covering everything from foreign travel, suitable venues, gifts, entertainment and sponsorship.
As regards venues, these must be "conducive to the scientific or educational objectives and the purpose of the event or meeting," and "companies must avoid using renowned or extravagant venues." Furthermore, "refreshments and/or meals incidental to the main purpose of the event can only be provided exclusively to participants of the event, and if they are moderate and reasonable as judged by local standards."
As with cash and personal gifts to healthcare professionals, companies belonging to IFPM are not allowed to provide or pay for entertainment or other leisure or social activities, or pay any costs associated with individuals accompanying invited healthcare professionals.
For further information, download a full copy of the IFPM Code.
